Ok so its time for a bit of a rant! I don't normally use my blog to air my professional grievances but I want to share this with you all as the subject matter could affect you!
I've had it up here with tin pot, cheesy, cheap so called professional photographers!!
There'll always be cheaper photographers who are working their way up to professional status but that's not the problem as we all have to start somewhere!!
It's those who have attained professional status but under value their own efforts and instead of charging professional rates, undercut every other hard working photographer to get the job. For them quantity of work instead of quality is more important! It's the customers who will end up paying the ultimate price as the ‘cheap’ photographer will no doubt have to rush through the post production as they've got too much in the diary!
As a professional photographer you want to provide the highest standard of photography, customer care and post production work and you need to have a fair pricing structure which represents every element involved and timescales for each part. If you stick to these rules you’ll no doubt have a successful business and very happy customers!
So why has this got my back up so much?? I've had a couple of instances recently where I've met some great couples and explained my pricing. They've gone to have a meeting with a cheaper photographer and unfortunately they've requested that I lower my package price to match the cheaper photographer's quote in order to win the job! Its great that they favour my work over the other photographer but asking me to reduce my costs does not reflect the work I produce and the unseen hours in the design studio. Its not the clients fault at all as everyone wants the best value for money but the (not so) professionals who clearly don’t value their own ability and time to charge a professional rate are ruining it for those who do charge a more accurate price.
I guess one reason why they are cheaper is that they tend to be a ‘jack of all trades’ photographer where they shoot portraits, children, pets etc! They might not have the belief or skills to excel in just one area so they do everything. I made a conscious decision years ago to just specialise in wedding photography as I want my clients to see that i’m good at that one thing they’re looking for! If they’re searching for a wedding photographer I’d want them to find a wedding photographer – Not someone who can also take a picture of their dog. As the blog title suggests – ‘jack of all trades – master of none’
If any newly engaged couples are reading this and are shopping for their photographer please understand that as professionals, our prices reflect the service and experience we offer and if you’re being charged a cheaper rate than the average professional then you need to ask why ... You might be saving money, but paying for it in quality